In almost 100 years of Colombian radio has faced several technological and social movements that have led to reinvent itself and adapt to the situations of the time. Thus commercial radio, public and community interest facing the globalization of the world and the impact of ICT in the media making its way to prominence of the listeners and the convergence of media and platforms in a market that through trial and error is the business strategy of passing the various terrestrial broadcast and playback devices that are available in the market waves. Through this quantitative study, which uses monitoring media releases and digital platforms, and qualitative approaches to environmental actors, the state of the Colombian radio is evident in the digital challenge.
Keywords:
Convergence, Social Networks, Means, Radio, Colombia
Author Biography
Andrés Barrios Rubio, Universidad de Bogotá Jorge Tadeo Lozano
Director de la Emisora Óyeme UJTL Docente Asociado II Universidad de Bogotá Jorge Tadeo Lozano
Barrios Rubio, A. (2015). Colombia digital radio and the challenge. Comunicación Y Medios, (31), Pág. 113 – 131. https://doi.org/10.5354/rcm.v0i31.34367
