This study investigates the use of social networks by Brazilian movements in the protests of June 2013 (Jornadas de Junio). We focused on analyzing changes in the behavior of social movement leaderships after the arrival of large internet communication conglomerates such as Facebook, Twitter and YouTube. Before the Internet, movements had a top-down structure, and leadership played a fundamental role in social movement cohesion. However, after the creation of social networks, social movements shift towards a bottom-up structure. That is, small cells within social networks have influence on the leadership of social movements, transforming them into fluid leaderships. The study compares two historical moments: the ¡Directas, Ya! movement of 1984, as an example of centralized movement, and protests of June 2013, which are an example of a more fluid and abstract movement.
Keywords:
social movements, social media, Jornadas de Junio, Brazil
Couto de Oliveira, N. (2019). THE IMPACT OF SOCIAL MEDIA ON THE LOGIC OF THE BRAZILIAN SOCIAL MOVEMENT. Política. Revista De Ciencia Política, 57(2), 79–103. https://doi.org/10.5354/0719-5338.2019.61557
Twitter